Tuesday, November 26, 2019
Treating the Side-Effects of Unemployment
Treating the Side-Effects of Unemployment While tips on networking and crafting the perfect resume and cover letter appear online day in and day out, the elements of self-care that go into a job search are no less important! Writer Amy-Louise Goldberg proffers up her ââ¬Å"6 Psâ⬠for managing job-search stress. Briefly, they are ââ¬Å"planning, persistence, perspective, positivity, physical attentiveness and ââ¬Ëphriends and phamily.ââ¬â¢ ââ¬Å" Planning is not only a great tool for mapping out the logistics of your job search strategyââ¬âfinding open positions, preparing your materials, applying and following up appropriatelyââ¬âbut is also a terrific way to alleviate anxiety and that feeling of helplessness that often pervades a period of unemployment. Thereââ¬â¢s something about writing out a to-do list with checkboxes that leads to a feeling of relief. Donââ¬â¢t be afraid to write out even the smallest steps on a bad dayââ¬âchecking off ââ¬Å"take a showerâ⬠and ââ¬Å"eat breakfastà ¢â¬ can give you that little jolt of accomplishment you need tackle the bigger tasks of the day. Plan long-term for the next few months, and short-term for the next few days; when one list stymies you, you can find something on the other to get you moving again.Be persistent in your search; Goldberg suggestions managing your expectations by ââ¬Å"[assuming] a conservative average ââ¬Ëhitââ¬â¢ rate of one interview per 15 resumes sent, and one interview per 15 contacts generated. On the positive side, assume that half that numberââ¬â1 in 8-interviewsââ¬âmay yield an offer (since you already made it to the interview stage).â⬠Hold on to your sense of perspective as wellââ¬âitââ¬â¢s a tough climate, but not an impossible for a tenacious job-seeker. Instead of beating yourself up for each setback or letdown, each unanswered email or awkward interview, focus on what each experience has taught you. You can even practice developing narratives about ââ¬Å"a ti me you overcame an obstacleâ⬠to bring out in future interviews.Taking care of yourself physically is as important as preparing yourself on paper; make sure youââ¬â¢re getting enough sleep, good nutrition, and exercise to keep your spirits up and your body healthy. Something as simple as weekly yoga, a daily walk, or a break to stand up and stretch every hour may help keep you tuned up.Another element of being unemployed that takes a toll is the feeling of isolation; everyone else is going off to work at more or less regular hours, and itââ¬â¢s easy to feel left behind. Thatââ¬â¢s why Goldberg recommends ââ¬Å"phriends and phamilyâ⬠as the final piece of the pieââ¬âstay in touch with friends and former colleagues. Even an article with ââ¬Å"read this and thought of youâ⬠can help you feel connected and keep conversations ongoing. Find ââ¬Å"running buddiesâ⬠among your freelancing and fellow job-seeking friends; meet up for ââ¬Å"apply-athonsâ⠬ in local cafes or take turns hosting one another at home. You arenââ¬â¢t alone, and this isnââ¬â¢t forever. Take good care of yourself and the job search will follow!
Friday, November 22, 2019
The 3 Types of Compounds
The 3 Types of Compounds The 3 Types of Compounds The 3 Types of Compounds By Mark Nichol This post discusses the three types of compounds in English: compound nouns, compound modifiers, and compound verbs. Compound Nouns Compound nouns come in three forms: closed, hyphenated, and open. They are formed by pairing multiple combinations of parts of speech, such as two nouns (workshop), a preposition and a noun (overlord), and a verb and an adverb (smackdown). Open compound nouns, which tend to be newer formations such as ââ¬Å"life spanâ⬠and ââ¬Å"working class,â⬠may consist of more than two words; these phrases are often adopted foreign terms such as ââ¬Å"persona non grataâ⬠and ââ¬Å"tour de force,â⬠although phrases can also be compiled by combining two words into an open compound and then combining that set phrase with another, as when science and fiction team up and then unite with writer. Hyphenation is usually a transitional phase between open and closed forms, but some words get stuck in this intermediary form; examples include by-product, light-year, life-form, and mind-set. Writers often style the these words as closed compounds, however, indicating that the closed forms may ultimately prevail. Hyphenated compound nouns that are likely to remain transitional include self-respect and well-being, although these, too, are sometimes erroneously treated as closed compounds. Other hyphenated forms include compounds consisting of verbs connected to prepositions, resulting in nouns as go-between, follow-through, send-off, and start-up. (Startup is a common variation of the last word, mirroring words such as checkup and makeup, which until just a few decades ago were routinely written check-up and make-up, but start-up is still the favored form.) Hyphenated compounds, like open compounds, may consist of more than two words, as in the case of mise-en-scà ¨ne and will-oââ¬â¢-the-wisp. Closed compounds include afterthought, caregiver, and lifetime. Forms of compound nouns are often arbitrary, and an element in common does not guarantee consistency, as shown in the examples ââ¬Å"road tripâ⬠and roadblock. Some compounds are formed from elements of words rather than full words, as in the case of the technological terms bit (from ââ¬Å"binary digitâ⬠) and pixel (from ââ¬Å"picture elementâ⬠), which both pertain to units of data. Such words are sometimes formed in other languages from English vocabulary, as in the case of the Russian term kompromat (ââ¬Å"compromising materialâ⬠). However, common and proper nouns such as radar (formed from ââ¬Å"radio detection and rangingâ⬠) and NASA (which stands for ââ¬Å"National Aeronautics and Space Administrationâ⬠) are considered acronyms, not compounds. Compound Modifiers Similarly, compound modifiers, which describe a noun (and are often, as on this site, referred to as phrasal adjectives), may be open, hyphenated, or closed. Several categories of open compounds, which remain open rather than hyphenated even when they preced the noun they modify, exist. They include permanent compounds such as ââ¬Å"post officeâ⬠(as in ââ¬Å"post office boxâ⬠), which are identified as such by meriting their own dictionary entry in noun form; proper names such as ââ¬Å"New Yorkâ⬠(as in ââ¬Å"New York subway systemâ⬠); foreign terms adopted into English such as ââ¬Å"de factoâ⬠; unambiguous phrases such as ââ¬Å"Monday morningâ⬠(as in ââ¬Å"Monday morning quarterbackâ⬠); and constructions with least, less, more, and most (as in ââ¬Å"the least important factorâ⬠). (But little, much, seldom, and often are connected to verbs with a hyphen to form compound modifiers.) A rule of thumb for compound modifiers is to hyphenate if called for before a noun but leave open after a noun (for example ââ¬Å"a dark-haired woman,â⬠but ââ¬Å"a woman who is dark hairedâ⬠), unless, as in the case of such words as life-size, quick-witted, and stand-alone, the compound modifier is listed in a dictionary with a hyphen. A combination of an adjective and a noun is often converted into a closed compound adjective. For example, ââ¬Å"long timeâ⬠(ââ¬Å"a lengthy periodâ⬠) becomes longtime (ââ¬Å"lasting for a lengthy periodâ⬠), and ââ¬Å"every dayâ⬠(ââ¬Å"all days under discussionâ⬠) becomes everyday (ââ¬Å"ordinaryâ⬠). A related usage error that is increasingly pervasive is the lack of a distinction between ââ¬Å"every dayâ⬠and everyday; one often sees retail signage reading something like ââ¬Å"Storewide savings everyday!â⬠although the writer means ââ¬Å"every day.â⬠(ââ¬Å"Everyday savings storewideâ⬠is correct, however, because here the term is employed as an adjective.) Prepositions and adverbs, appearing in an open phrase such as ââ¬Å"over allâ⬠(as in ââ¬Å"The fence had fallen over all her flowersâ⬠) combine to form adjectives (as in ââ¬Å"It fit an overall patternâ⬠) or adverbs (as in ââ¬Å"Overall, he was disappointedâ⬠). Compund Verbs Compound verbs are those formed from a verb and another part of speech to create a new verb. The five types of compound verb, listed with examples, follow: adverb-verb: undermine adjective-verb: downgrade adjective-noun: counterattack noun-verb: sidestep preposition-noun: offbeat Not all compound verbs are closed. Open compound nouns are sometimes pressed into service as compound verbs, becoming hyphenated in the process. Thus, for example, ââ¬Å"spot checkâ⬠(ââ¬Å"a quick or random inspectionâ⬠) becomes spot-check (ââ¬Å"undertake a quick or random inspectionâ⬠). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Farther vs. FurtherRunning Amok or Running Amuck?Preposition Mistakes #1: Accused and Excited
Thursday, November 21, 2019
MGM Resorts International Case Study Example | Topics and Well Written Essays - 1750 words
MGM Resorts International - Case Study Example The purpose the case analysis is precisely to determine the best strategic alternative for MGM Resorts International, given the business and general environment in which it operates, and given an analysis of its strengths and weaknesses, the threats to its business, and the opportunities that are present in the market. The paper also presents a plan for implementation of the chosen strategic alternative arising out of the strategic analysis. The firm in focus is properly a holding entity for a number of assets operating in the hospitality industry (Google Finance, 2013; Bloomberg, 2013; MGM Resorts International, 2013). As a holding firm in the hospitality industry, the key business for MGM Resorts International is in the business of owning and operating resorts that are casinos. As such, it is in the business of offering within those casino resorts such services as retail, dining, entertainment, gaming, convention, hotel, and a number of corollary services and activities. Its presen ce is confined to two markets, the US domestic market, where it owns and operates 15 casino resorts throughout the United States, and the China Market, where MGM Macau has ownership of the casino resort known as MGM Macau resort and casino. The company has sole ownership and total control of operations for its US casino resorts, whose casino operations in particular are open the whole year round without pause and for 24 hours everyday, except for its operations at the Grand Victoria, which pause for work two hours out of 24 hours on a daily basis (Google Finance, 2013). Apart from the wholly owned resorts, MGM Resorts International also has 50 percent stakes in three other facilities, chief of them being CityCenter, where the company has half of total ownership stakes in the ARIA Resort and Casino, among other assets. Its MGM China Holdings control 51 percent of the MGM Macau Resort and Casino, apart from new planned developments for a Cotai resort and casino. Its expertise in the h ospitality segment has allowed the holding firm, moreover, to get involved in a vast array of management agreements as well as development agreements for various projects worldwide, involving all kinds of projects outside of casino development as well as projects in casino and resorts development (MGM Resorts International, 2013). Its key bases of operations in the US, meanwhile, are Michigan, Nevada, and Mississippi, with additional stakes in properties in Illinois and Nevada outside of its core interests. In China its base of operations is essentially Macau These properties coupled with consulting and management services make up the totality of its core business offerings to the world (Bloomberg, 2013). A look at its 10-year stock performance shows that MGM Resorts International shares have traded in a relatively narrow band since sharply dropping from its peaks of close to 100 dollars a share in 2007. Current stock prices of about 12.86 dollars a share are within the narrow band that it has been in since that time (Google Finance, 2013) Image Source: Google Finance, 2013 Meanwhile, shorter-term investor sentiments towards the stock shows that many hedge funds and other investors are cautiously long on the stock, and recent developments that indicate some long-term investors such as Kirk Kerkorian are upping their shares in the company by buying more shares are boosting sentiment. The
Tuesday, November 19, 2019
Training Activity Coursework Example | Topics and Well Written Essays - 1000 words
Training Activity - Coursework Example The general staff needs to be trained to follow the policies and procedures of the new company, Massive Computers. Each organization has a different culture and the new companyââ¬â¢s culture and way of doing things must be communicated across to the employees so that they may adjust to the new environment and feel a part of the group. Of course, the new management needs to filter out candidates who they feel are not going to be part of the new regime. These employees can be made redundant based on age, qualifications, work experience with the company and a number of other criteria including, but not limited to, ability to adapt to surroundings. The remaining ones should then be notified of their job security so that they will be motivated and be willing to co-operate and be a part of the new training program. Whatever the management has planned for the long-term future of the company should be communicated to the employees so as to avoid ambiguity, apprehensiveness and make them f eel a part of the group. Short-term operational planning decisions should also be communicated here. Employees can be trained by their supervisors and should be fully trained and motivated for work, preferably in under a month. Program 2 ââ¬â Middle Management The middle management should be given training regarding the tactical side of things and be communicated the medium term objectives so that they may be able to handle their subordinates.... They should also be trained to keep employees motivated and aligned with the organizational goals so as to ensure that nobody falls off-track. Middle-level managers can be provided training in areas which were previously not under their control but would now be under the new management. The training division, in collaboration with the local HR department should provide this training to the middle-management and the entire process should be concluded in a matter of two weeks. Program 3 ââ¬â Senior Management The senior management should be provided training pertaining to the strategic aspects of conducting business. The surviving members of the old management should be brought up to date with the methods being used by their American colleagues. Empowerment techniques should also be taught so as to help these members of the senior management feel comfortable when delegating authority and learning to trust their subordinates. Since most of the senior management comprises of American s, they should be trained to learn aspects of the Australian culture that are relevant to conducting business here so as to better understand their employees and the working environment. This program should be conducted in an informal, off-the-job setting such as at a hotel suite, where the new and old members can get to know each other in a relaxed atmosphere and exchange ideas. The local executives can teach their American counterparts about the Australian culture whereas the Americans can teach the locals about how they want things to work and what direction they expect the company to be heading in. The duration of the meeting should be kept short and must be concluded in under one week at best. Training Evaluation Evaluation is a
Saturday, November 16, 2019
Malaysian airline Essay Example for Free
Malaysian airline Essay Purposes: In general, a brandââ¬â¢s reputation of Airlines Company might be very important in the eye of people (society). In fact, brand is consider as a promise to customers ââ¬Å"setting up expectationsâ⬠and with a strong brand it deliver on what it promises by the development of a strong reputation (Aaker 2009, p. 3). This approach seems particularly well suited to the reputation of Airlines Company, in which their brandââ¬â¢s reputation as image can be describe as a very important aspect. The goal of this study is to assess and analyses on the implication of accident to the reputation of Malaysia Airlines (MAS). In this project, I will explore how the reputation of MAS is affected, after the accident on 8 March 2014 (BBC 2014). In particular, I will focus on how MASââ¬â¢s reputation and brand is significantly damaged by the disappearance of Flight MH370 and how to fix and rebuilding their reputationà and brandââ¬â¢s image after the accident happen. Therefore, the questions arise on how to convince and ensure the safety of MAS in their future operations. Also, the study will examine, test and attempt to measure the trust level of a customerââ¬â¢s perspective (the situational approach) towards MAS reputation after the tragedy occurred. Background: In this age, reputation and brand is become one of essential part of business environment. According to Brigham (2010) claims a businessââ¬â¢s most valuable asset is its good name, brand and reputation, as a result brand reputational value is irreplaceable and company must protect it (Brigham 2010, p. 1). Hence, the accident on Flight MH370 is apparently affected the brand and reputation of MAS. As a result, I choose this topic, since it was the current issue in the eye of people around the world, due to the Malaysia Airlines Flight MH 370 went missing less than an hour after take off. Also, the other reason Iââ¬â¢m interested to select this issue, because I believe this accident will give a huge impact which can tarnish to the business reputation of MAS. Thus, this topic is important issue now, because it not just involves the company itself, but it related to international accident. Furthermore, I will conduct my study in a literature review, observe the general p eople discussion regarding MH370 Flight incident, and take a survey and interview randomly in Sydney about the mystery of disappearance of MH370. Scope: I will engage in literature review, in order to collect secondary data which is available on the news over a six-week period, from 1 April to 13 May 2014 for approximately 6 hour per week. I will typically observe the discussion of general people regarding the mystery of missing plane MH370 and stay around ten to fifteen minutes in order to observe other people perspectiveââ¬â¢s in the way they talk, feel and express about MAS reputation after the accident occurred. On some days I may come at other times of the day for survey. In this case, I will make a questionnaire regarding the people perspectiveââ¬â¢s generally of MAS reputation after the MH370 Flight incident. This questionnaire will be given to a random people whom I meet in Sydney (city area) and I will distribute the questionnaire also by email and other social networking sites. Moreover, I will schedule structuredà interviews, but I will interview randomly to a general people in Sydney as informal question re garding their opinion and judgement about MAS reputation after the missing plane MH370, as needed to clarify and provide insight perspective of MAS reputationââ¬â¢s value into specific conversations. Theoretical framework: I will be guided most generally by the concept of branding in the International Marketing field, since branding is develop a company reputation in long term and it may be consider as one of the most important decisions made by marketing managers (Kohli, 1997, p. 206). The concept of branding leads to build a reputation in the mind of consumer as company image (identity) as seen from the outside and it about company brand is who they are, what is their strength, integrity and reputation, so its not simply on how company logo is displayed, but rather than that, it involves the emotional and intellectual response to target audiences (Stine 2008, p. 2). The corporate reputation can be consider as corporate image which is content identify, image, prestige, goodwill, esteem and standing (Wartick2002 as cited in Dolphin 2004, p. 81). Also, the corporate reputation is most influenced by the actions of an organization rather than a successful of PR campaign (Lewis 2001, p. 31). Consequently, based on research a good reputation allows a company to easily attract customers companies by the establishment of reputation for delivering high-quality products and service (Ngwese and Zhang 2007, p. 30). Research show that a firmsââ¬â¢ reputation is consider to the success or failure of its brands, so it is very important for a firm to maintain or advance their reputation (Herbig and Milewicz 1993, p. 18). In addition, research show a good corporate reputation leads firms to enhance financial and market performance, as a result the corporate reputation appears to emerge as a critical dimension of benchmarking of a firm performance (Lee and Roh 2012, p. 649). Hence, it is very important to get a good reputation; company must be truthful, reliable and consistent about the offering product or service in order to get a customer loyalty (Melewar, Nguyen and Abimbola 2013, p. 1). Brands and brandings have such a profound impact on the society as whole a not just on people who buy or used their product and service, thus an ethical brand enhances the firmââ¬â¢s reputation, since such a good reputationà reinforces the brand in turn (Fan 2005, p. 341). However, any unethical behaviour of misconduct will severely damage or even destroy the total intangible asset of company, so in order to retain and advance company name, marketing managers must concern and implement 6Cs of corporate marketing which are corporate identity, corporate branding, corporate communications, corporate image and corporate reputation must be integrated under the umbrella title of corporate marketing (Fan 2005, p. 341 and Balmer Greyser 2006, p. 730). According to Kotler and Keller (2006), brands are very important for both the company and the consumers, because brands indentify the source or maker of a product and service and allow consumers either individuals or organization to assig n responsibility to a particular manufacture or distributor (Kotler and Keller 2006 as cited in Ngwese and Zhang 2007, p. 19). In this case, the brand reputation can be good or bad, strong or weak, its depend on how the company maintain their performance of reputation and it crystallizes how people feel about that reputation based on whatever information they have about the brand is regarded and respected (Ngwese and Zhang 2007, p. 31). I am exploring the meanings of brand reputation of MAS which is apparently affected after MH370 Flight incident. In this research, I hope to achieve the solution on how to fix and rebuilding the reputation of MAS Company and find the solution on how to get a trust back from customer itself. Also, find the way on how to maintain the customer loyalty after accident happen. Moreover, conclude the outcome on how far the correlations regarding brand reputation can affect the consumerââ¬â¢s perception. At the end, get the results regarding on the current level of customersââ¬â¢ confidence and trust in general people towards MAS reputation. Method: 1. Conduct a literature review on the implication of accident to the reputation of MAS. 2. Observe the discussion of general people about the mystery of missing plane MH370, for example: in collage or in a public place if somebody or friends talk about MAS Flight incident. Therefore, I will come closely and have a discussion with them in order to observe their opinion and judgementà regarding their own way on how they talk, feel and express their perspectives about MAS reputation. 3. Interview randomly to a general people in Sydney (city area) to clarify and provide insight into conversations. Thus, I will try to conduct these interviews shortly after conversation of interest to a general people who discusses regarding the accident to the reputation of MAS. The common strategy for the interviews is to begin with broad and general questions and follow up on the intervieweeââ¬â¢s response in order to capture the person meanings and get their perception and to avoid imposing my meanings on the interviewee. I will use structured interviews in order to ensure that answer can be reliably aggregated (consistent), also it can reach a large sample, so a representative sample is possible can be used to make statements. While the interviews will not be formal but it structured, it more likely as informal and the kinds of questions I will ask include the following: a. What do you feel regarding the mystery of missing plane MH370? b. What do you think about the reputation of MAS after the accident occurred recently? c. What do you think that MAS should do in order to solve the tragedy of missing plane MH370? d. Do you still believe that MAS have a good reputation after the MH370 Flight incident? e. If you have a chance to travel going to overseas, do you still have trust to fly with MAS, despite the missing Flight MH370? f. Do you believe that MAS will improve their management of security and safety as their offered the flying service in the future? 4. Conduct a simple survey by a questionnaire paper regarding the people perspectiveââ¬â¢s generally of MAS reputation after the MH370 Flight incident. This questionnaire will be given to a random people whom I meet in Sydney (city area) and I will distribute the questionnaire also by email and other social networking sites. The reasons, Iââ¬â¢m using questionnaires because itââ¬â¢s practical (I can do and conduct), realistic, sensible, handy, useful and convenient method. The outcome of conduct questionnaires can usually be quickly and easily interpret the result. 5. Write a research report that combines my understanding of own horizon and perception of the relevant theory and previous research with the outcomes of my empirical research. Simple Gantt chart: Limitations: Time constraints (limitation) of the semester require less time than may be ideal for research study. By collecting secondary data for only six hours a week for six-weeks, there are bound to be very difficult to evaluate the accuracy of secondary data, and the quality of internal secondary data may be exaggerated or biased, since I rely on secondary data from the news. Being an outsider may also limit what is revealed to me. The interview and survey it can be difficult to obtain reliable data on attitudes, opinion and values (unless validated questionnaires are used). Delimitations: I am choosing to not find the data from primary resources which is not available (not exist) and itââ¬â¢s not allowing the access of data. Thus, Iââ¬â¢m used the secondary data from the news which is available, in order to look a broader of perspective regarding the understanding of general people in society towards the reputation of MAS. It is often cheaper and it saves time than doing primary research. Additionally, I will not use unstructured interviews because; a lot more time consuming in comparison to other research methods and it can be difficult to interview a large sample, affecting the dataââ¬â¢s generalise and representativeness, also prone to digression and much of the data collected might be worthless. References Aaker, J 2009, ââ¬ËBuilding Innovative Brandsââ¬â¢, Stanford Graduate School of Business, pp. 1-38, viewed 5April 2014, . Balmer, M.T.J and Greyser, S.A 2006, ââ¬ËCorporate Marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputationââ¬â¢, European Journal of Marketing, Vol. 40 Iss: 7/8, pp.730 ââ¬â 741, Emerald, viewed 2 April 2014 BBC 2014, ââ¬ËMissing Malaysia Airlines planeââ¬â¢, News Asia, viewed 1 April 2014, Brigham, A. F 2010, ââ¬ËYour Brand Reputational Value Is Irreplaceable Protect It!ââ¬â¢, Forbes, pp. 1, viewed 5April 2014, . Dolphin, R. R 2004, ââ¬ËCorporate reputation ââ¬â a value creating strategyââ¬â¢, Corporate Governance, Vol. 4 Iss: 3, pp.77 ââ¬â 92, Emerald, viewed 4 April 2014 Fan, Y 2005, ââ¬ËEthical branding and corporate reputationââ¬â¢, Corporate Communications: An International Journal, Vol. 10 Iss: 4, pp.341 350, Emerald, viewed 2 April 2014 Herbig, P and Milewicz, J 1993, ââ¬ËThe relationship of reputation and credibility to brand successââ¬â¢, Journal of Consumer Marketing, Vol. 10 Iss: 3, pp.18 ââ¬â 24, Emerald, viewed 5April 2014 Kohli, C 1997, ââ¬ËBranding consumer goods: insights from theory and practiceââ¬â¢, Journal of Consumer Marketing, vol. 14 Iss: 3, pp. 206 219, Emerald, viewed 5April 2014 Lee, J and Roh, J.J 2012, ââ¬ËRevisiting corporate reputation and firm performance linkââ¬â¢, Benchmarking: an International Journal, Vol. 19 Iss: 4/5, pp.649 ââ¬â 664, Emerald, viewed 3 April 2014 Lewis, S 2001, ââ¬ËMeasuring corporate reputationââ¬â¢, Corporate Communications: An International Journal, Vol. 6 Iss: 1, pp.31 ââ¬â 35, Emerald, viewed 4 April 2014 Melewar, T.C, Nguyen, B and Abimbola, T 2013, ââ¬ËCorporate branding, identity, image and reputation (COBIIR)ââ¬â¢, Marketing Intelligence Planning, Vol. 31 Iss: 5, pp. 1, Emerald, viewed 3 April 2014 Ngwese, E.R and Zhang 2007, ââ¬ËBrand Reputation in International Marketingââ¬â¢, Master of Science in International Marketing, pp. 1-65, University of Halmstad, viewed 4 April 2014, . Stine, G 2008, ââ¬ËThe Nine Principles of Brandingââ¬â¢, Polaris Inc. Branding Solutions, pp. 1-33, viewed 5April 2014, .
Thursday, November 14, 2019
The Middle Passage :: essays research papers
Most history books has recorded that between the years 1701-1760, millions of Africans were literally stolen away from their native lands leaving behind their families, work, heritage, and everything that was familiar to them. Robbed of their independence and ââ¬Ëhumannessââ¬â¢; they were reduced to cargo. This was what ââ¬Ëthe Middle Passageââ¬â¢ also known, as the ââ¬ËSlave Triangleââ¬â¢ was all about; the trading of goods and commodities among continents including the trading of black men, women and children who were treated like property. à à à à à The first leg of the journey was from Europe, mainly Portugal to Africa. Many of the goods produced in Europe were not available in Africa or America. The Europeans traded manufactured goods, including weapons, guns, beads, cowrie shells (used as money), cloth, horses, and rum to the African kings and merchants in return for gold, silver and slaves. Africans were seen as very hard workers who were skilled in the area of agriculture and cattle farming. They were also used to the extreme temperatures that people of lighter complexions could not bear. There had always been slavery in Africa amongst her own people, where men from different tribes/villages would raid other villages to kidnap the women for their pleasures, and the men to use as slaves. To learn that they could actually profit from this activity made the job of getting slaves very easy for the Europeans. Slaves acquired through raids, were transported to the seaports were they were help prisoner in forts until traded. Once the goods were off loaded in Africa and the slaves loaded, the second leg of the journey carried slaves across the Atlantic Ocean to the North Americas (the new world). à à à à à It is prudent to speak here to the inhumane way in which the slaves were transported during this first leg of the journey. The trading of slaves was very lucrative for the Europeans. As it goes in business, the higher the demand, the larger the quantities supplied. All the slaves were branded to show to whom they belonged, and the male slaves were shackled together and packed in the hole like sardines, while the women and children were sometimes allowed to stay on deck.à à à à à Any acts of aggression by the men or women resulted in severe beatings to discourage the behavior. Imagine being beaten and shackled with a rival tribe man or not being able to communicate with the person beside you because you both spoke different languages!
Tuesday, November 12, 2019
Good vs evil in Shakespeareââ¬â¢s Macbeth Essay
The play ââ¬ËMacbethââ¬â¢ is a very tragic one. It is about the downfall of a hero who is led by temptation to mass murder and cruelty. Shakespeare uses various styles and techniques to display very evidently how Macbethââ¬â¢s character develops as the story progresses, and thus we see how Macbeth turns from good to evil, from a ââ¬Å"valiant cousinâ⬠and ââ¬Å"worthy gentlemanâ⬠to a ââ¬Å"bloody butcher. â⬠The play tells the story of how a noble warrior, Macbeth, descends into evil after meeting with three witches ââ¬â supernatural beings who prophesy Macbethââ¬â¢s destiny. He is told he will become King of Scotland, and this idea of gaining power leads him to murder the king, take his throne and then continue his ââ¬Ëmurder spreeââ¬â¢ on seemingly whoever he feels like. Eventually Macbeth is slain and order is restored in Scotland. From the very start we have progressively come to abhor Macbeth, however, we cannot help but feel a certain admiration for him. But much more we have a sense of irony and waste: irony because some sterling qualities have been put to such evil use, waste because Macbeth was a potentially great man who was lost. . Macbeth is a play concerned wholly with the battle between good and evil ââ¬â throughout the play we continually see signs of a supernatural struggle between the two, with evil ââ¬Ëwinningââ¬â¢ over good when Macbeth murders the king, but then good finally defeating evil when Macbeth is slain. In fact, in the very opening scene we see signs of supernatural happenings and evil ââ¬â the witches: ââ¬Å"Fair is foul and foul is fair; Hover through the fog and filthy airâ⬠Here we see that, to the witches, what is evil is good (ââ¬Å"foul is fairâ⬠) and what is good they find repulsive (ââ¬Å"fair is foulâ⬠). This seems to be their attitude to life, but it could also be a warning to the audience that things to follow are not what they might seem. The first we hear of Macbeth is with praises to his name. He is called ââ¬Ëbrave Macbethââ¬â¢, ââ¬Ëvaliant cousinââ¬â¢ and ââ¬Ëworthy gentleman,ââ¬â¢ fighting a war for God, king and country. ââ¬Å"For brave Macbeth ââ¬â well he deserves that name ââ¬â Disdaining fortune, with his brandished steel, Which smoked with bloody executionâ⬠¦ â⬠However, it is in scene III that good and evil collide, when Macbeth meets with the witches. Some say that this is the beginning of Macbethââ¬â¢s downfall, as in his first soliloquy he has already thought of the idea of murdering his king. This small seed planted in his mind will soon sprout and he will indeed commit treason. Already, the audience loses their adoration for Macbeth as we see his mental frailty and evil intention. The question at hand is what Macbeth should do; is he determined on evil intent or is divine intervention the answer? He contemplates this, and decides that it is not worthwhile to throw everything away for one guilty conscience, instead the solution is murder. We are soon introduced to Lady Macbeth, and it becomes clear that she is the ambition, the ââ¬Ëdriving forceââ¬â¢, behind her husband. To Lady Macbeth, her husband is brave, loving, ambitious yet he is too noble to fulfil the third prophesy. Lady Macbeth then calls upon evil spirits to make her ruthless so she can kill Duncan. ââ¬Å"Come you spirits, That tend on mortal thoughts, unsex me here, And fill me from the crown to the top toe-full Of direst cruelty; make thick my blood. â⬠After reading the letter, she already has a plan brewing. However, she fears Macbethââ¬â¢s nature. ââ¬Ëyet I do fear thy nature, it is too full oââ¬â¢thââ¬â¢milk of human kindnessââ¬â¢, ââ¬ËThou wouldst be great, Art not without ambition, but without the illness should attend itââ¬â¢, ââ¬ËWhat thou wouldst highly, that wouldst thou holily; wouldst not play false, And yet wouldst wrongly win. ââ¬Ë The planning of the murder of Duncan is one of the most important sections of this tragedy. Here we see a conflict in Macbethââ¬â¢s character, one side wants him to commit the murder, while the other wants to let fate take its course. In a way it is due to his wife that Macbeth is finally persuaded into committing treason. This shows one of the flaws in his character, which Shakespeare exposes. A while after Macbeth has certain misgivings about the affair. In his mind he argues out the advantages and disadvantages. The good side of him says that ââ¬Ëheââ¬â¢s here in double trustââ¬â¢ ââ¬ËI am his kinsman and subjectââ¬â¢, ââ¬Ëas his host who should against his murderers shut the door, not bear the knife myself. ââ¬Ë The more cunning party says that ââ¬Ë his virtues will plead like angels trumpet-tongued against the deep-damnation of his taking offââ¬â¢, ââ¬Ëbut only vaulting ambition, which oââ¬â¢erleaps itself and falls on the otherââ¬â¢,ââ¬â¢twere well it were done quicklyââ¬â¢, ââ¬Ëbut this blow might be and the end all hereââ¬â¢, ââ¬Ëbloody instructions, which being taught, return to plague thââ¬â¢ inventor. ââ¬Ë Yet he cannot maintain this spark of morality as, under the influence of his wife he commits treachery. After the murder Macbeth experienced remorse, guilt and regret, still revealing his nobility. ââ¬Å"I am afraid to think what I have doneâ⬠he says. He is troubled by his conscience, he realizes that he is cut off from heaven. He is in fact so hampered in his actions by the conflict between his knowledge that he has committed the crime and his abhorrence of it, that he becomes immobile. Macbethââ¬â¢s evil is so great that he cannot even say amen to his prayer ââ¬Å",I could not say amen. â⬠By now he realizes he is too deep into his acts of violence to turn back. Macbeth has confused the values of good and evil. That is, he has confused fair and foul, which confusion has all along been the devilââ¬â¢s aim. Macbeth has completely committed himself to evil. Macbeth still thinks of himself as a man, and as such would rather die than suffer the indignity of being ââ¬Ëbaited with the rabbleââ¬â¢s curse. ââ¬Ë This feeling in him reminds us of the worthy Macbeth at the beginning of the play. We also see that he still has the courage to act on his convictions, desperate though that courage may be. For he knows now that he must die. He fights as a man. Macduff and Macbeth fight which signifies the ever on-going battle between good and evil. Eventually Macbeth is slain and the evil has been stopped in Scotland ââ¬â good has triumphed, as Malcom is crowned the new King.
Saturday, November 9, 2019
Career Episode – Civil
Career Episode 3 a) Introduction This career episode describes my working activity from September till October 2xxx. I was working as a group leader at the design of water-supply and sewerage works and networks of the FFF Bauxite Mine and of a town situated in Komi Autonomous Republic. b) Background. After reviewing the background data I had to define water-supply sources, to calculate water consumption for domestic, industrial and fire safety purposes of the mine industrial area and the town. I also had to estimate sewage runoff and to select appropriate water and sewerage works.I had to foresee the measures devoted to environmental protection. As usual I closely collaborated with relative specialists- prospecting specialists, electrical engineers, water engineers and metallurgical specialists. For this design I carried out all the necessary calculations, developed the principal main water-supply and sewerage works schemes, water consumption and water removal balance schemes. All th e calculations were carried out on a computer. While I was working on the project I took part in the negotiations with the customer, where we discussed the engineering and environmental protection problems.After completing my work I gave the explanatory note to my customer for approval. c) Personal workplace activity. For this design I studied a lot of materials which contained the information about hydrological, geological and climatic parameters of the designed industrial site area. I analysed accounts of preliminary and detailed groundwater prospecting for household water-supply. The careful study of this information made it possible for me to offer the disposition of water-intake works ( artesian wells ) not at the place recommended at the reliminary prospecting. That fact excluded the possibility of chemical and bacterial contamination of the water supply source. I carried out the calculations of water consumption for domestic, industrial and fire safety needs. On the basis of these calculations I developed the water-supply scheme. This scheme was as follows: Water from the water-intake wells is distributed by the pumps to the regulating reservoirs intended for the water collecting before the pumping station of the second raising.The pumps at the pumping station of the second raising discharge water from the regulating reservoirs to the reservoirs where fire-proof, emergency and controlling reserve of water is kept. From the reservoirs the water flows under gravity to the circular network. I made provision for a special installation of the regulating valves with the electric drive in the wells near the tanks in order to pass the fire safety reserve of water. In this project I made an important decision regarding environmental protection. I offered to disinfect potable water at the bactericidal plants.Besides, I foresaw the reserved disinfection of water with the solution of natrium hypochlorite obtained from the solution of salt in the electrolyses. For t his design we (my group under my direction) worked out the borders of sanitary protection zones for water-supply sources and water storage tanks. We kept in view the further development of our object. We also included all the sanitary steps around the zone territory according to the construction standards and rules. On the industrial areas of the mine I designed the recycling water supply systems for a diesel power station, for a crushed stone factory and for a car-washer.I estimated and selected the following works and networks of the recycling water supply systems: recycling water-supply pumping stations, water-cooling towers, car-washer sewage water treatment plants, recycling water pipe-lines. These recycling water supply systems allowed to reduce fresh water consumption. The recycling water supply systems make 92 percent of the whole mine water-supply in this design. I also calculated the following sewerage systems: household, industrially-storm and industrial ones. For the hou sehold sewerage system I estimated and selected sewerage pumping stations, domestic sewage treatment plants, sewerage networks.At the disposal works waste water passes step by step the intake chamber, the racks, the grit catchers and then enters the mixing chamber. The aluminium sulphate solution and chlorine water are fed there to improve oxidising of ammonia nitrogen. Then sewage enters the sedimentation tank, where settling takes place to separate the main part of pollutants. In order to remove residual organic pollutants and unsettled suspended matter the further sewage treatment goes on by the oxidation on the surface of the pores filter bed. Treated sewage water enters the contact chamber for the disinfection.In my explanatory note I gave the description of all the sewerage works and represented the tables of pollutants concentrations in household sewage before and after the purification. I also represented the results of the suspended matter and biological oxygen demand ( BOD ) sewage purification degree design taking into account the process of the mixing with water of the river, in which sewage is discharged after purification. Disposal works which I have selected ensure household sewage purification up to the maximum concentration limits that in turn permit to discharge sewage into basins important for fish industry.I also made provision for storm water treatment. Storm water full of black oil from the territory of lubricating materials storehouse, from a car park and garage, sewage from the repair shops enter the storm water treatment plants. Here sedimentation and purification take place on the filters. After purification storm water isnââ¬â¢t discharged into the basin but it is utilised in the hydraulic ash removal system of the boiler house and partly used to fill the recycling water supply systems of HPP ( heating power plant ). I also designed the second sewage utilisation for the industrial sewerage system.Sewage from the hydro-washing of t he floors of crushed stone factory and of grinding-sorting factory enters the pumping station and then the sewage flows to the ash dump of HPP to fill the recycling water supply systems. In this project I had to solve the problem of the FFF bauxite mine quarry water treatment working together with the water engineer and the specialist of our institute scientific research department. I provided for the sewage treatment and the sewage discharge into the river belonging to the fish-industry basins of the extra quality, where the pollutants content was carefully controlled by the present legislation.The mine quarry water is a mixture of treated industrial water and water pumped from the mine underground roadways. The water is generally polluted by the suspended matter and the oil products. First the quarry water flows into the sedimentation tank. In the sedimentation tank the averaging of seasonal movements of water consumption and the partial suspended matter sedimentation takes place. To achieve the required purification degree I developed the process flow sheet with the reagent water treatment and the following filtration. The flow sheet includes:The suspended matter treatment in the sedimentation tank with natrium aluminate as a coagulant. Filtration. The pollutants content after the purification meets the specifications of the maximum permissible concentrations of the controlled components for fishing basins. To achieve the required purification degree I provided for the centralised control of the process, the automatic adjustment of the parameters and the analytic control of the quality of influents and effluents. To ensure reliable work and optimal sanitary-engineering conditions all the reservoirs equipment is provided by the special devices.These devices give warning signals if the limiting value is achieved. All the equipment and all the pipe-lines which are exposed to the aggressive medium acting are protected by the special corrosion proof coverage. d) Summary. In this design many tasks and problems were accomplished. They are closely connected with water-supply, water draining, sewage treatment, environmental protection of the designed object. Developing this design, I managed to apply all my knowledge and skills of a construction engineer. The design was approved and co-ordinated by the customer.
Thursday, November 7, 2019
Free Essays on Negotiating
One of the most important traits one can have in the world of business is negotiation. Job are lost and won through negotiation. After reviewing the sites listed, I found that all of them have their good traits and their bad traits. The art of negotiation is just that, and art form. Not everyone is blessed with good negotiation skills. The sites listed are good sites to get techniques from, which is always helpful. Barbara Brahamââ¬â¢s site is very well laid out. There is nothing worse then a cluttered website with nothing but filler. Her site is laid out with all the basic advice and techniques right there on the first page. She also lists some very good advice. She breaks the art of negotiation down into ten focuses. She is pretty much dead on with most of them. One of the most important techniques she points out is to build trust. This is major when it comes to negotiating. If the person you are negotiating with doesnââ¬â¢t trust you, well, you are pretty mush wasting your time. No one wants to negotiate with someone they do not trust. The next site was the work911 website. I wasnââ¬â¢t a big fan of this site. I stated earlier that there is nothing worse than a cluttered website. This is very cluttered with too much filler. Additionally, the advice it gives is basic knowledge. It is not going in depth with the process. It basically just defines what negotiation is and goes through very basic stuff. Stuff so basic, in fact, that most people already have at least those skills. In order for the site to be informative and helpful to you, it should have advice and good understanding of negotiating. It shouldnââ¬â¢t just be filled with useless information that most people already know. Following work911, I moved on to Steven P. Cohenââ¬â¢s site. This site is very similar to Barbara Brahamââ¬â¢s site. In fact, it states pretty mush the same stuff. The wording is a little different; the concepts are the same in most aspects. I think sites like this ... Free Essays on Negotiating Free Essays on Negotiating One of the most important traits one can have in the world of business is negotiation. Job are lost and won through negotiation. After reviewing the sites listed, I found that all of them have their good traits and their bad traits. The art of negotiation is just that, and art form. Not everyone is blessed with good negotiation skills. The sites listed are good sites to get techniques from, which is always helpful. Barbara Brahamââ¬â¢s site is very well laid out. There is nothing worse then a cluttered website with nothing but filler. Her site is laid out with all the basic advice and techniques right there on the first page. She also lists some very good advice. She breaks the art of negotiation down into ten focuses. She is pretty much dead on with most of them. One of the most important techniques she points out is to build trust. This is major when it comes to negotiating. If the person you are negotiating with doesnââ¬â¢t trust you, well, you are pretty mush wasting your time. No one wants to negotiate with someone they do not trust. The next site was the work911 website. I wasnââ¬â¢t a big fan of this site. I stated earlier that there is nothing worse than a cluttered website. This is very cluttered with too much filler. Additionally, the advice it gives is basic knowledge. It is not going in depth with the process. It basically just defines what negotiation is and goes through very basic stuff. Stuff so basic, in fact, that most people already have at least those skills. In order for the site to be informative and helpful to you, it should have advice and good understanding of negotiating. It shouldnââ¬â¢t just be filled with useless information that most people already know. Following work911, I moved on to Steven P. Cohenââ¬â¢s site. This site is very similar to Barbara Brahamââ¬â¢s site. In fact, it states pretty mush the same stuff. The wording is a little different; the concepts are the same in most aspects. I think sites like this ...
Tuesday, November 5, 2019
The Definition of a College Super Senior
The Definition of a College Super Senior The term super senior refers to a student who attends a four-year institution (either high school or college) for more than four years. Such students are sometimes called fifth-year seniors, as well.à The name stems from the fact that high school and college students typically take four years to get their diplomas. Each year of school has its own name: Your first year is your freshman year, your second year is your sophomore year, your third year is your junior year and your fourth year is your senior year. But theres another category of student that doesnt fit those labels: People who arent done with college after their senior year.à Enter the term super senior. Perhaps because its becoming increasingly common for students to take 5 (or more) years to finish college, the term super senior is becoming increasingly common as well. Who Qualifies as a Super Senior? The connotations of super senior vary a bit and depend on an individual students situation. Calling someone who is double majoring in chemistry and biology and then planning on going to medical school a super senior merely acknowledges they are in their fifth year. In contrast, calling someone a super senior because theyve failed multiple classesà and perhaps enjoy the party scene rather than work to finish in four years is, indeed, a bit of a put down. There can be legitimate reasons why people take more than four years to finish college. Classes, particularly at bigger schools, can be difficult to get into, making it a challenge to complete your degree requirements by the end of senior year. That becomes even moreà difficult if youve changed your major a few times, effectively cutting down the amount of time you have to get everything done. And from time to time, people encounter personal challenges or medical situations that delay their ability to graduate. Sometimes being a super senior is part of the plan. There are a variety of schools and programs that offer things like dual degrees, a fifth-year masters degree, or a fellowship that requires extra enrollment beyond four years. Or maybe youll come across a great semester-long internship program that requires you to take a reduced number of credits: Taking the job may mean you graduate later than planned, but youll do so with experiences and a resume that will make you more competitive in the job market. Super seniors are simply another part of a college community. Is It Bad to Be a Super Senior? Taking more than four years to graduate college isnt inherently bad - employers generally care whether or not you got the degree, not how long it took you to earn it. That being said, one of the greatest consequences of taking longer to complete college is the financial burden. Scholarships are sometimes limited to the first four years of study, and there are limits on federal student loans to undergraduates. No matter how you figure out how to pay for it, an extra year or more of tuition payments wont come cheap. On the other hand, doing a fifth-year masters program could actually help you save money. In the end, the most important thing is that you reach whatever goals brought you to college in the first place.
Saturday, November 2, 2019
Abnormal family Essay Example | Topics and Well Written Essays - 1250 words
Abnormal family - Essay Example , this easy examines the various problems that women face all over the world such as relationship issues in marriage, their happiness, fertility issues, self identity, and freedom. I would like to thank my dear mother who took care of me and encouraged me to follow my dream of being a writer, despite being a woman. Notwithstanding all the problems she went through for educating her girl child, she was able to educate me to university level, and study the course of my dream. Thanks to all mothers out there who have done the same for their children in order to create a better world. Furthermore, I thank all female organizations that have purposed to educate women on the importance of fighting for their rights in relationships and independence. In the novel, the two women Jane and Akiko live in different parts of the world, but are connected by a cooking TV show known as ââ¬ËThe American Wifeââ¬â¢, which shows American housewives making wholesome American meat dishes (Ozeki 8). The show is produced by Jane the filmmaker, while Akiko watches it and prepares the meat dishes to her husband, but she runs to the bathroom to throw up. However, according to (Ozeki 12), the meat is used as a metaphor, in which the cows refers to women, chattel to wives, the meat or flesh refers to the bodies of women, as well as the sexual and the irreducible element of human identity. The television is used metaphorically to refer to the meat market, and Jane represents the physical image of the American housewives that satisfy the needs of the Japanese TV consumers. The year of meats is makes a deductive argument by highlighting lesbianism issues in the society. People in the society usually have negative attitudes towards people who are not heterosexual mainly in terms of relationships, identity and community. This is called homophobia and mainly leads to discrimination of such people. It occurs in terms of workplace discrimination, physical attacks, and homophobic jokes among others.
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